Seabu Digital
Multi-Touch Attribution on LinkedIn program cover

Advanced LinkedIn Lead Targeting

Multi-Touch Attribution on LinkedIn

Connect LinkedIn touchpoints to pipeline stages without over-crediting top-funnel.

  • 5 weeks
  • Cohort
  • Advanced

₩480,000

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Overview

Build practical attribution views using Campaign Manager, CRM exports, and UTM discipline. Focus on operational reporting for marketing and sales alignment in Korean B2B cycles.

What is included

  • Touchpoint taxonomy template
  • CRM join keys lab
  • Weighted vs linear model comparison
  • Sales stage mapping workshop
  • Monthly attribution review agenda
  • Dashboard wireframes
  • Limitations disclosure worksheet

Outcomes

  1. Deliver a monthly attribution summary stakeholders accept
  2. Reduce conflicting ROI narratives between teams
  3. Document known gaps in your tracking stack
Jiwon Lee

Instructor

Jiwon Lee

Analytics mentor publishing on B2B measurement for APAC growth teams.

FAQ

Participant notes

"Multi-Touch Attribution on LinkedIn gave sales and marketing one slide they both trust."