Foundation LinkedIn Lead Targeting
LinkedIn Audience Foundations
Build precise LinkedIn audience segments from CRM exports and intent signals.
₩120,000
Request informationOverview
This foundation course walks marketers through LinkedIn Campaign Manager audience architecture. You will map ICP attributes to platform filters, validate list overlap, and document segment rationale for your team. Labs use anonymized KR-market B2B datasets.
What is included
- ICP-to-filter mapping workbook
- Overlap analysis lab with sample CRM data
- Matched audiences setup walkthrough
- Exclusion list governance template
- Weekly office-hour review slot
- Channel-specific naming conventions
- Export audit checklist for handoffs
Outcomes
- Document three audience segments with clear inclusion rules
- Reduce audience overlap below 15% across active campaigns
- Hand off segment specs to media buyers without rework
Instructor
Hyejin Park
Lead instructor with eight years in B2B demand generation across Incheon and Seoul teams.
FAQ
Participant notes
"The overlap lab in LinkedIn Audience Foundations changed how we name segments. I reused the week-two template on a SaaS launch the following month."
"Clear pacing. The matched-audience module felt dense — mentor notes helped."