Seabu Digital
Creative Testing for Lead Ads program cover

Intermediate LinkedIn Lead Targeting

Creative Testing for Lead Ads

Structure creative tests that isolate message, format, and offer variables.

  • 2 weeks
  • Self-paced
  • Intermediate

₩220,000

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Overview

Plan and read LinkedIn lead ad creative tests without conflating audience changes. Includes single-image, carousel, and document ad formats common in KR B2B campaigns.

What is included

  • Test cell planning canvas
  • Statistical significance primer for small budgets
  • Creative brief template for designers
  • Document ad teardown examples
  • Weekly critique sessions
  • Winner documentation standard
  • Kill criteria checklist

Outcomes

  1. Run one controlled creative test with documented variables
  2. Archive learnings in a reusable creative playbook
  3. Reduce time-to-next-test by standardizing briefs
Sungmin Han

Instructor

Sungmin Han

Curriculum designer with background in B2B creative ops for Korean enterprise accounts.

FAQ

Participant notes

"Creative Testing for Lead Ads — the kill criteria checklist stopped us from dragging losing variants."