Aligning SDR SLAs with Conversation Ad Branches

Conversation ads fail operationally when every branch dumps leads into the same queue with the same SLA. A prospect who requests pricing needs a different response clock than someone who only downloaded a checklist.

We template SLAs per branch label: hot (demo intent), warm (content follow-up), and nurture (long-cycle). Each label maps to a CRM status, owner, and maximum response time. Marketing sets the labels during ad build; RevOps enforces them in routing rules.

Korean enterprise buyers often expect Kakao or email follow-up in addition to LinkedIn messages. The ad experience should not promise a channel your team cannot monitor during business hours.

Review branch performance monthly. Branches with high completion but low SQL rate usually have a question that sounds qualifying but is not — rewrite the copy before you blame targeting.